Busta Rhymes On Grooming Hip Hop's Next Generation & What He Did 1st Time Hearing Eminem
publish date: 2018-09-26
Las Vegas, NV – Busta Rhymes has one of the more recognizable voices in Hip Hop. In A Tribe Called Quest’s “Scenario” video, he exploded onto the screen and quickly established his larger-than-life presence with an unforgettable verse.
“Watch, as I combine all the juice from the mind/Heel up, wheel up, bring it back, come, rewind/Powerful impact (Boom!) from the cannon' … you know the rest.
Twenty-seven years later, Bus-A-Bus is grooming the next generation with the help of Doritos' Blaze The Beat competition. Out of five finalists, a winner was chosen late last week at the SLS Hotel in Las Vegas.
Busta's criteria was simple.
'The fundamentals never change for me,' Busta tells . 'You just got to be dope as hell and you got to be able to spit. Like that never changes, you feel me? But even before picking the MC, the agenda for me is really to come and show the degree of my appreciation for them creating this platform.
'I absolutely wanted to take advantage of it because they was allowing us to not only fucking promote some little rap shit, but they were running a platform to advance the culture.'
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The winner — 23-year-old Enoch Tolbert — took home $50,000 after a performance alongside Wiz Khalifa. Busta believes this entire competition is a major jump forward for Hip Hop.
'It's one thing when a major conglomerate corporate infrastructure of this magnitude dibbles and dabbles in Hip Hop and tries to exploit whatever product they trying to promote in Hip Hop or through Hip Hop,' he says. 'But it's a whole other thing to see it be done in this way where it's not just about the Doritos chip but every MC has the opportunity to exploit their skillset.
'That was put first and foremost. That was top notch and actually personal and a little emotional for me, so I wholeheartedly wanted to take advantage of that. But again, the criteria was to make sure the MC did their job and also took advantage of bringing their best 'A' game to the table. An opportunity like this don't come too often.'